These automated ad clickers are pieces of code that are designed to click on whatever the fraudster wants them to i.e your Google Ad placements.
In this post let’s take a look at some of the most famous click bots and ad fraud malware campaigns, and how they’ve progressed over the years.Īnd most importantly, find out what you can do to avoid falling prey to websites where click bots are hiding and selling their ‘soul’ to the highest bidder. These click for cash robots won’t stop at anything to diminish your marketing budget and over the past few years, many have become quite sophisticated.Īccording to a study by the University of Baltimore, PPC marketing managers face a $23.7 billion click-fraud loss in 2020 alone. Adwords clicker bots have driven PPC marketers demented for as long as paid digital marketing has been around.
